Why Apple will help Samsung by releasing a foldable phone

Jenith

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When Apple eventually releases its first foldable device, it may seem like the beginning of another fierce battle with Samsung. After all, the two companies have defined the high-end smartphone race for more than a decade. But if you look closer, Apple’s entry into foldables might actually be the best thing that could happen to Samsung.

Apple is one of the biggest names in consumer technology. Its influence extends far beyond its own loyal customer base. Whenever Apple moves into a new product category, the entire industry pays attention. This kind of spotlight is exactly what foldables need right now.

While Samsung has been leading the charge with its Galaxy Z Fold and Z Flip series, including the super thin Galaxy Z Fold 7 that has got the cool kids to love Samsung's phones again, foldables are still seen as niche devices. Apple getting into foldables will make the idea mainstream almost overnight.

More attention benefits everyone. Apple doesn’t just sell phones. It drives conversations, media coverage, and consumer curiosity in ways few brands can. That buzz will naturally spill over to Samsung’s foldable lineup, which already has years of refinement behind it.

Millions of consumers who never seriously considered a foldable will suddenly take a second look, some of them inevitably comparing Apple’s newcomer to Samsung’s alternatives.

Apple’s presence will also send a powerful signal: foldables aren’t just a passing fad, but a legitimate new standard in smartphone design. For years, Samsung has been pushing this narrative largely on its own.

Now, with Apple backing the concept, the message becomes louder and more credible. In many ways, Apple’s endorsement will confirm what Samsung has been saying all along: foldables are the future.

Of course, competition will heat up. Apple and Samsung thrive on pushing each other forward, and foldables won’t be an exception. Samsung will have to work harder, faster, and smarter to maintain its edge.

But history shows that this rivalry brings out the best in both companies. Apple’s challenge will motivate Samsung to innovate more aggressively, which ultimately benefits consumers with better products, richer features, and more choice.

So rather than being a threat, Apple’s entry into foldables could be Samsung’s biggest boost yet. By making foldables more mainstream, Apple will boost the market Samsung created. Both brands will continue to lead the way, and together they could turn foldables from a tech curiosity into the next mainstream smartphone standard.

In the end, Apple joining the foldable race won’t just shake things up. It will prove that Samsung was right all along.

The post Why Apple will help Samsung by releasing a foldable phone appeared first on imeisource.
 
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