Jenith
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Samsung already enjoys a dominant position in the global memory semiconductor segment. It leads the market in NAND and DRAM shipments, while the company has gradually built up its share in the lucrative HBM segment as well.
Micron has been at the top of the automotive memory supply game for some time now, but it has now been overtaken by Samsung.
According to the latest data from S&P Global Mobility, Samsung Electronics now holds a 40% share in the global automotive memory market as of last year. It improved its market share by 5% compared to 2024. The gain appears to have come at Micron's expense, which saw its market share decline from 40% in 2024 to 35% in 2025.
Samsung managed to expand its customer portfolio is one of the world's leading automotive markets. It now ships more memory solutions to automakers in China and that has enabled the company to expand its global market share.
As automakers bring more sophisticated infotainment and driver assistance systems to their vehicles, the demand for automotive memory is steadily increasing. Samsung has been participating in this segment since 2015 when it first started shipping memory solutions to automakers.
Since then, the company has expanded its range of products to include everything from LPDDR and UFS to automotive solid-state drives and GDDR memory.
Micron has been at the top of the automotive memory supply game for some time now, but it has now been overtaken by Samsung.
China has been a key area of growth for the company
According to the latest data from S&P Global Mobility, Samsung Electronics now holds a 40% share in the global automotive memory market as of last year. It improved its market share by 5% compared to 2024. The gain appears to have come at Micron's expense, which saw its market share decline from 40% in 2024 to 35% in 2025.
Samsung managed to expand its customer portfolio is one of the world's leading automotive markets. It now ships more memory solutions to automakers in China and that has enabled the company to expand its global market share.
As automakers bring more sophisticated infotainment and driver assistance systems to their vehicles, the demand for automotive memory is steadily increasing. Samsung has been participating in this segment since 2015 when it first started shipping memory solutions to automakers.
Since then, the company has expanded its range of products to include everything from LPDDR and UFS to automotive solid-state drives and GDDR memory.