Jenith
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Samsung has opened Verkligheten, a pop-up bar where the brand is streaming reality TV shows for a short period of time, in Stockholm, Sweden.
The company says that recently, on social media, people from the region questioned why there are so many sports bars (bars that stream sports events) there but no reality bars (bars where you can watch reality TV shows), which is one of the country’s most discussed entertainment genres, and that made the South Korean tech giant open Verkligheten.
https://www.imeisource.com/wp-content/uploads/2025/12/Samsung-Verkligheten-Pop-Up-Reality-TV-Show-Bar-In-Lykke-Nytorget-Cafeteria-In-Stockholm-Sweden-01.jpg
https://www.imeisource.com/wp-content/uploads/2025/12/Samsung-Verkligheten-Pop-Up-Reality-TV-Show-Bar-In-Lykke-Nytorget-Cafeteria-In-Stockholm-Sweden-02.jpg
Verkligheten will function as a pop-up space at Lykke Nytorget, a cafeteria in Stockholm, from 25 November 2025 to 16 December 2025 between 11:00 AM and 09:00 PM CET. At Verkligheten, Samsung will showcase a mix of iconic and current reality shows, including World of Love Island and Project Runway, which are also available to watch for free on Samsung TV Plus.
We assume that Samsung will stream reality shows at Verkligheten on Samsung TVs, which will be another way for the brand to market its TVs.
The post Samsung opens a reality TV bar in Sweden appeared first on imeisource.
The company says that recently, on social media, people from the region questioned why there are so many sports bars (bars that stream sports events) there but no reality bars (bars where you can watch reality TV shows), which is one of the country’s most discussed entertainment genres, and that made the South Korean tech giant open Verkligheten.
https://www.imeisource.com/wp-content/uploads/2025/12/Samsung-Verkligheten-Pop-Up-Reality-TV-Show-Bar-In-Lykke-Nytorget-Cafeteria-In-Stockholm-Sweden-01.jpg
https://www.imeisource.com/wp-content/uploads/2025/12/Samsung-Verkligheten-Pop-Up-Reality-TV-Show-Bar-In-Lykke-Nytorget-Cafeteria-In-Stockholm-Sweden-02.jpg
Verkligheten will function as a pop-up space at Lykke Nytorget, a cafeteria in Stockholm, from 25 November 2025 to 16 December 2025 between 11:00 AM and 09:00 PM CET. At Verkligheten, Samsung will showcase a mix of iconic and current reality shows, including World of Love Island and Project Runway, which are also available to watch for free on Samsung TV Plus.
We assume that Samsung will stream reality shows at Verkligheten on Samsung TVs, which will be another way for the brand to market its TVs.
The post Samsung opens a reality TV bar in Sweden appeared first on imeisource.