Jenith
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While Samsung has remained the leading TV brand in the world for the better part of two decades, the market is now more competitive than ever before. It's not just the company's traditional rivals like Sony and LG that are stepping up their game, but it's also the plethora of Chinese TV makers that are aggressively chasing success.
Samsung will continue to push the envelope on technology to deliver premium products, but the company's latest move also highlights another strategic decision it has made to further differentiate its products from the competition.
Samsung now appears to focusing on more than just the technological advantage in its TVs. It's aiming to driver higher revenues through a robust advertising business, while also providing users with expanded AI functionality and more content options.
This move involves the promotion of Kim Moon-soo as vice president of the Video Display division at Samsung Electronics. Moon-soo has been involved in the development of Samsung's Tizen OS for its TVs and has been instrumental in the advancement of AI features on these products.
Samsung's focus now appears to be on improving the platform alongside the core technology. Many manufacturers are providing additional services like games and shopping on TVs to generate extra revenue, effectively reimagining the TV as a digital billboard.
The company has vastly expanded the content offerings on its free, ad-supported TV streaming service called Samsung TV Plus. It will continue to focus on delivering great content through the service for free to TV owners while also selling ads to advertisers.
The global advertising market for free, ad-supported TV streaming is expected to grow to $12 billion by 2027. This puts Samsung is a great position to capitalize on the opportunity to generate more returns in a highly competitive TV market.
The post Samsung’s latest move has just revealed its 2026 TV strategy appeared first on imeisource.
Samsung will continue to push the envelope on technology to deliver premium products, but the company's latest move also highlights another strategic decision it has made to further differentiate its products from the competition.
The TV is being reimagined as a digital billboard
Samsung now appears to focusing on more than just the technological advantage in its TVs. It's aiming to driver higher revenues through a robust advertising business, while also providing users with expanded AI functionality and more content options.
This move involves the promotion of Kim Moon-soo as vice president of the Video Display division at Samsung Electronics. Moon-soo has been involved in the development of Samsung's Tizen OS for its TVs and has been instrumental in the advancement of AI features on these products.
Samsung's focus now appears to be on improving the platform alongside the core technology. Many manufacturers are providing additional services like games and shopping on TVs to generate extra revenue, effectively reimagining the TV as a digital billboard.
The company has vastly expanded the content offerings on its free, ad-supported TV streaming service called Samsung TV Plus. It will continue to focus on delivering great content through the service for free to TV owners while also selling ads to advertisers.
The global advertising market for free, ad-supported TV streaming is expected to grow to $12 billion by 2027. This puts Samsung is a great position to capitalize on the opportunity to generate more returns in a highly competitive TV market.
The post Samsung’s latest move has just revealed its 2026 TV strategy appeared first on imeisource.