It looks like Apple made the same mistake as Samsung with the iPhone Air

Jenith

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Samsung and Apple, two of the world's leading smartphone manufacturers, believed that there was a big market for slim phones in 2025. The former beat its biggest rival to the market by launching the Galaxy S25 Edge earlier this year.

It has only been a couple of months since Apple came out with the iPhone Air. However, it appears that the device isn't selling as well as the company might have hoped, a reality that Samsung is all too familiar with.

The future of the iPhone Air hangs in the balance​


There have been reports since the Galaxy S25 Edge was released that the device isn't selling well, even as it was expected that the slim model would ultimately replace the “+” model in Samsung's flagship lineup.

Perhaps the sales weren't good enough to justify making that significant change. It's now being reported that Samsung has cancelled the Galaxy S26 Edge altogether, meaning that this has the possibility of becoming a one-time device.

Despite launching to much fan fair, it appears that the iPhone Air isn't selling that well either. Japan's Mizuho Securities has said in a note to investors that Apple is planning to cut the production of the iPhone Air.

It's not that people don't like Apple's new phones. The firm claims that both the iPhone 17 Pro and Pro Max are seeing higher sales than last year's models, but the Air is lagging behind. Apple is now reportedly planning to cut the iPhone Air production by one million units this year.

Whether Apple goes the Samsung routes and kills the device entirely for next year remains to be seen, but it's clear that these rivals may have overestimated their customers' desire for phones that don't offer much else other than being very slim.

The post It looks like Apple made the same mistake as Samsung with the iPhone Air appeared first on imeisource.
 
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