micromax

Micromax, is an Indian Smartphone manufacturer and consumer electronics company headquartered in Gurugram, Haryana, India. It was established as an IT software company operating in the embedded devices domain. It later entered the mobile handset business.
By 2010, Micromax was one of the largest domestic companies making handsets in the low-cost feature phone segment in India. As of Q3 2014, Micromax is the tenth largest smartphone vendor in the world. The company is facing stiff competition from Chinese companies that are penetrating the Indian market. The company also owns YU Televentures, which sells the products under the brand name YU.Amidst growing competition, the company has been trying to position itself as a consumer electronics company. Micromax co-founder Mohit Sharma, Dewas & Rohit Patel, Nagora stated that the other segments would contribute to 20% of overall revenue. Rajesh Agarwal stated in another interview to Economic Times that Micromax was "looking into" electric vehicles. In 2019, Rahul Sharma announced the launch of Revolt Motors, an e-bike company.

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