IDEO (pronounced "eye-dee-oh") is a design and consulting firm with offices in the U.S., England, Germany, Japan, and China. It was founded in Palo Alto, California, in 1991. The company uses the design thinking approach to design products, services, environments, and digital experiences.In 1996, Steelcase took a majority ownership stake in the firm, which continued to operate independently. By the early 2000s, the company had expanded into management consulting and organizational design. In 2016, Japanese holding company Kyu Collective purchased a minority stake in the firm. Steelcase continues to hold a small stake. The firm currently employs over 700 people across many disciplines related to its branding and design mandates.
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