Grundig (English: ; German pronunciation: [ˈɡʁʊndɪç]) is a consumer electronics manufacturer owned by Arçelik A.Ş., the white goods manufacturer of Turkish conglomerate Koç Holding. The company makes domestic appliances and personal care products.
Originally a German consumer electronic company, Grundig GmbH was founded in 1945 by Max Grundig and eventually headquartered in Nuremberg. It grew to become one of the leading radio, TV, recorder and other electronics goods manufacturers of Europe in the following decades of the 20 century. In the 1970s, Philips began acquiring Grundig AG's shares, leading to complete control in 1993. In 1998, Philips divested Grundig. In 2007, Koç Holding bought Grundig and put the brand under its home appliances subsidiary Arcelik A.Ş. Koç is a publically-listed conglomerate with more than 80,000 employees.
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