compare
Compare the Meerkat is an advertising campaign on British commercial television for comparethemarket.com, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, a CGI anthropomorphic Russian meerkat and his family and friends. Orlov is portrayed as being of aristocratic stock and the founder of comparethemeerkat.com: the campaign originally centred on his frustration over the confusion between his website and comparethemarket.com, playing on the similarity between the words market and meerkat. Orlov's catchphrase is "Simples".
The campaign, launched on 5 January 2009, was created by advertising agency VCCP and production company Passion Pictures. The adverts proved popular and became a commercial success for comparethemarket.com, which became the fourth most visited insurance website in the UK as a result. A book featuring Orlov was published in 2010, and other merchandise has been created in tandem with the campaign.
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The campaign, launched on 5 January 2009, was created by advertising agency VCCP and production company Passion Pictures. The adverts proved popular and became a commercial success for comparethemarket.com, which became the fourth most visited insurance website in the UK as a result. A book featuring Orlov was published in 2010, and other merchandise has been created in tandem with the campaign.
View More On Wikipedia.org