Jenith
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Samsung TV Plus is one of the biggest free linear TV streaming services in the world, and it is available on all Samsung TVs. The South Korean firm announced it is getting more exclusive premium content in the coming weeks. Moreover, it will also make ads more interactive, allowing you to buy things directly from your TV.
Samsung is also bringing mini games to its TVs.
During the IAB NewFronts 2025 event, Samsung announced various improvements that are coming to Samsung TV Plus. One of those improvements includes the ability to buy things directly from Samsung's TVs via a new advertisement format called ShoppingBreaks. It is developed by Samsung Ads, the advanced advertising platform from Samsung. It will display short-form video content within ad breaks on Samsung TV Plus with a clear option to buy an advertised product or service.
The company also announced GameBreaks, a collection of interactive mini-games that turn ad breaks into fun moments. The Six is one such interactive game. It has boosted brand recall by 1.5x compared to standard video ads. Samsung has plans to launch eight new games to GameBreaks, bringing more interactive opportunities to advertisers and brands.
Starting today, Samsung Ads Content Studio is available to select partners. It offers an end-to-end solution to advertisers to host and manage engaging and dynamic ads that are visible across Samsung's home screen, Samsung TV Plus UI, and ads within commercial breaks.
Samsung Ads now offers unrivalled data to help businesses understand the audience better and craft curated ads for them. Data+ is a feature that brings more TV data to clients in an aggregated and privacy-compliant way. The company has partnered with leading data clean rooms to make its data compliant with privacy laws. It helps advertisers deduplicate their reach across linear TV and mobile devices. They can analyse data in a more effective way to remove audience overlap.
Samsung Audience Collectives uses AI to offer more than 600 segments where brands can improve the reach for their critical audience. Its Optimal Reach feature identifies duplicate audiences and uncovers new viewers across linear TV and video-on-demand content. Creative Canvas brings action-driven advertisements with QR codes and vertical videos.
Travis Howe, Global Head of New Product Solutions at Samsung Ads, said, “We’re not just redefining what advertising can do, we’re reengineering the entire relationship between content, data, and commerce. Samsung Ads is creating a world where media doesn’t just reach audiences—it moves them. From interactivity to full-funnel performance, we’re turning the screen into a truly intelligent, action-driven service.“
The post You can soon buy things directly from Samsung’s TVs appeared first on imeisource.
Samsung is also bringing mini games to its TVs.
Samsung TV Plus will get ShoppingBreaks, an ad format that allows you to buy things directly
During the IAB NewFronts 2025 event, Samsung announced various improvements that are coming to Samsung TV Plus. One of those improvements includes the ability to buy things directly from Samsung's TVs via a new advertisement format called ShoppingBreaks. It is developed by Samsung Ads, the advanced advertising platform from Samsung. It will display short-form video content within ad breaks on Samsung TV Plus with a clear option to buy an advertised product or service.
The company also announced GameBreaks, a collection of interactive mini-games that turn ad breaks into fun moments. The Six is one such interactive game. It has boosted brand recall by 1.5x compared to standard video ads. Samsung has plans to launch eight new games to GameBreaks, bringing more interactive opportunities to advertisers and brands.
Starting today, Samsung Ads Content Studio is available to select partners. It offers an end-to-end solution to advertisers to host and manage engaging and dynamic ads that are visible across Samsung's home screen, Samsung TV Plus UI, and ads within commercial breaks.
Samsung Ads now offers unrivalled data to help businesses understand the audience better and craft curated ads for them. Data+ is a feature that brings more TV data to clients in an aggregated and privacy-compliant way. The company has partnered with leading data clean rooms to make its data compliant with privacy laws. It helps advertisers deduplicate their reach across linear TV and mobile devices. They can analyse data in a more effective way to remove audience overlap.
Samsung Audience Collectives uses AI to offer more than 600 segments where brands can improve the reach for their critical audience. Its Optimal Reach feature identifies duplicate audiences and uncovers new viewers across linear TV and video-on-demand content. Creative Canvas brings action-driven advertisements with QR codes and vertical videos.
Travis Howe, Global Head of New Product Solutions at Samsung Ads, said, “We’re not just redefining what advertising can do, we’re reengineering the entire relationship between content, data, and commerce. Samsung Ads is creating a world where media doesn’t just reach audiences—it moves them. From interactivity to full-funnel performance, we’re turning the screen into a truly intelligent, action-driven service.“
The post You can soon buy things directly from Samsung’s TVs appeared first on imeisource.