Jenith
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Samsung has adjusted its device launch strategy to keep interest high in its products. Instead of sticking with a twice a year launch approach, the company is spreading launches out to have something new on offer every month or every other month.
This strategy has been implemented across the company's key markets and it does seem to be paying dividends as demand for its products has picked up.
A report out of South Korea highlights how Samsung has shifted it launch strategy from two big events a year, in January – February and July – August, to a year-around approach. The belief behind this strategy is that continuously having something new on offer will help increase demand for its products.
Samsung has released a new product every month in South Korea since May this year. It started with the Galaxy S25 Edge that month, the Galaxy A36 in June, the new foldables in July, and the Galaxy Quantum 6 in August.
The Galaxy S25 FE is now set to hit the market later this month and Samsung's tri-fold phone may likely be launched in October. A somewhat similar strategy has also been applied in the UK and the US. Barring the month of April 2025, there was a new product on offer every month from January till July.
One of the ways Samsung has achieved this is by spreading out the launch of its Galaxy A devices which were previously launched all at once. This new year-round launch strategy will help Samsung remain in the news cycle while also ensuring it has a fresh competitor available across all segments where it has competitors.
The post Samsung’s drip feeding new products now to keep things fresh appeared first on imeisource.
This strategy has been implemented across the company's key markets and it does seem to be paying dividends as demand for its products has picked up.
New strategy aims to maximize product reach
A report out of South Korea highlights how Samsung has shifted it launch strategy from two big events a year, in January – February and July – August, to a year-around approach. The belief behind this strategy is that continuously having something new on offer will help increase demand for its products.
Samsung has released a new product every month in South Korea since May this year. It started with the Galaxy S25 Edge that month, the Galaxy A36 in June, the new foldables in July, and the Galaxy Quantum 6 in August.
The Galaxy S25 FE is now set to hit the market later this month and Samsung's tri-fold phone may likely be launched in October. A somewhat similar strategy has also been applied in the UK and the US. Barring the month of April 2025, there was a new product on offer every month from January till July.
One of the ways Samsung has achieved this is by spreading out the launch of its Galaxy A devices which were previously launched all at once. This new year-round launch strategy will help Samsung remain in the news cycle while also ensuring it has a fresh competitor available across all segments where it has competitors.
The post Samsung’s drip feeding new products now to keep things fresh appeared first on imeisource.