Jenith
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There's been a lot of talk lately regarding the Galaxy S25 Edge and, more specifically, the future of the series. Reports claim that the S25 Edge hasn't been the gold mine Samsung hoped for and that the company may have canceled the series. That may or may not be the case in the long run, but either way, the S25 Edge isn't a blockbuster. What went wrong?
It might surprise you, but I don't share the common opinion that the Galaxy S25 Edge failed because of its smaller battery or its missing third camera. The way I see it, no matter the sales figures, Samsung's ultra-thin Galaxy S25 Edge failed because it's boring and hasn't identified its target audience.
This is just one person's opinion, but if you ask me, the backstory of the Galaxy S25 Edge is far more fascinating than the product itself. And that's the problem.
I don't think this phone was ever supposed to satisfy the most tech-savvy consumers. It was supposed to dazzle the average phone buyer with its looks and foster a community that values form over function.
Yes, it is impressive how Samsung carefully crafted the titanium frame to make the thin profile possible, but the average customer won't know that just by looking at the frame. The S25 Edge may be thinner, but at a glance, it has the same matte, color-matched frame as the rest of the S25 series.
And yes, the Galaxy S25 Edge is very thin and has an incredible weight-to-screen-size ratio, but that's just math. It's neither a quality that stands out on its own nor something S25 Edge owners can show off.
The Galaxy S25 Edge is a well of fun little technical facts, but that's just not enough to capture the audience. Neither is a thin profile alone. A new design language, or at least a new take on the current design language, could've gone a long way.
More colors could have also helped. I've already expressed my disappointment with the lack of color choices months ago. This phone was supposed to be awe-inspiring at a glance, but Samsung somehow chose three of the dullest colors it could find.
Apart from a thinner, regular-looking flat frame that doesn't look like it's made from an exotic material, the phone is missing a rear-facing camera. And, unfortunately, the latter design element stands out far more than the titanium frame.
Samsung's task was twofold. Not only did it have to identify the right audience properly, but it also had to help expand and grow it. And pulling off something like that is not an easy task — not even for Apple with its more powerful marketing pull.
But for Samsung to have had any chance of success in this regard, I think the company should have at least tried harder to experiment with a standout design rather than playing it safe while claiming to be bold.
Samsung's technical achievements are impressive, but in the end, I think the Galaxy S25 Edge is just a dull-colored, thin phone that's a little bit too boring for the fashion-oriented customer and too compromised for the tech-savvy individual. The phone muddied the waters instead of creating a new paradigm.
Interestingly enough, Apple's iPhone Air isn't selling that well either. And, for a change, the Air is more unique-looking than the rest of the iPhone 17 series and even Samsung's Edge. It's more colorful than the S25 Edge and doesn't just look like a thinner iPhone 17 with fewer cameras. It even features a uniquely shiny frame that represents the titanium build better.
So, given Apple's efforts and allegedly low sales, perhaps my assessment about Samsung's approach and the Galaxy S25 Edge is off the mark.
Or maybe, just maybe, the Galaxy S25 Edge is so dull that, by going on sale before the iPhone Air, it ruined the ultra-thin phone concept for everyone — even for Apple and iPhone fans.
If you want to buy the Galaxy S25 Edge still, chances are you can find it at massive discounts — or wait for Black Friday.
And if there will be another Galaxy S Edge, I hope that Samsung will pay closer attention to its design and try harder to differentiate it from the rest of the premium lineup.
Look for better prices
The post Galaxy S25 Edge: Being boring was a bigger sin than its small battery appeared first on imeisource.
It might surprise you, but I don't share the common opinion that the Galaxy S25 Edge failed because of its smaller battery or its missing third camera. The way I see it, no matter the sales figures, Samsung's ultra-thin Galaxy S25 Edge failed because it's boring and hasn't identified its target audience.
Despite its thinness, the Galaxy S25 Edge isn't awe-inspiring enough
This is just one person's opinion, but if you ask me, the backstory of the Galaxy S25 Edge is far more fascinating than the product itself. And that's the problem.
I don't think this phone was ever supposed to satisfy the most tech-savvy consumers. It was supposed to dazzle the average phone buyer with its looks and foster a community that values form over function.
Yes, it is impressive how Samsung carefully crafted the titanium frame to make the thin profile possible, but the average customer won't know that just by looking at the frame. The S25 Edge may be thinner, but at a glance, it has the same matte, color-matched frame as the rest of the S25 series.
And yes, the Galaxy S25 Edge is very thin and has an incredible weight-to-screen-size ratio, but that's just math. It's neither a quality that stands out on its own nor something S25 Edge owners can show off.
The Galaxy S25 Edge is a well of fun little technical facts, but that's just not enough to capture the audience. Neither is a thin profile alone. A new design language, or at least a new take on the current design language, could've gone a long way.
More colors could have also helped. I've already expressed my disappointment with the lack of color choices months ago. This phone was supposed to be awe-inspiring at a glance, but Samsung somehow chose three of the dullest colors it could find.
Apart from a thinner, regular-looking flat frame that doesn't look like it's made from an exotic material, the phone is missing a rear-facing camera. And, unfortunately, the latter design element stands out far more than the titanium frame.
Samsung's task was twofold. Not only did it have to identify the right audience properly, but it also had to help expand and grow it. And pulling off something like that is not an easy task — not even for Apple with its more powerful marketing pull.
But for Samsung to have had any chance of success in this regard, I think the company should have at least tried harder to experiment with a standout design rather than playing it safe while claiming to be bold.
Samsung's technical achievements are impressive, but in the end, I think the Galaxy S25 Edge is just a dull-colored, thin phone that's a little bit too boring for the fashion-oriented customer and too compromised for the tech-savvy individual. The phone muddied the waters instead of creating a new paradigm.
Apple did it better but Samsung killed the idea early?
Interestingly enough, Apple's iPhone Air isn't selling that well either. And, for a change, the Air is more unique-looking than the rest of the iPhone 17 series and even Samsung's Edge. It's more colorful than the S25 Edge and doesn't just look like a thinner iPhone 17 with fewer cameras. It even features a uniquely shiny frame that represents the titanium build better.
So, given Apple's efforts and allegedly low sales, perhaps my assessment about Samsung's approach and the Galaxy S25 Edge is off the mark.
Or maybe, just maybe, the Galaxy S25 Edge is so dull that, by going on sale before the iPhone Air, it ruined the ultra-thin phone concept for everyone — even for Apple and iPhone fans.
If you want to buy the Galaxy S25 Edge still, chances are you can find it at massive discounts — or wait for Black Friday.
And if there will be another Galaxy S Edge, I hope that Samsung will pay closer attention to its design and try harder to differentiate it from the rest of the premium lineup.
Look for better prices
Check out Galaxy S25 Edge offers
Buy NowThe post Galaxy S25 Edge: Being boring was a bigger sin than its small battery appeared first on imeisource.