Jenith
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Samsung usually takes the top spot in global smartphone shipments as it launches a lot more phones every year than Apple, but the companies are always neck and neck in the standings.
Apple may have edged out its Korean rival last year. The latest market data shows that Samsung lost its top spot to Apple in 2025.
Counterpoint Research's latest report shows that global smartphone shipments were up by 2% in 2025 compared to 2024. This was the second consecutive year for annual smartphone shipment growth, backed by increased adoption of 5G phones in emerging markets and more financing options
Apple accounted for 20% of all smartphone shipments across the globe, taking the top spot. Samsung came in second place with an 18% market share. Xiaomi captured the third spot with 13% market share.
It was an impressive performance by Apple, as its 2025 shipments were a 10% improvement over 2024. The growth was attributed to strong iPhone 17 sales as well as sustained momentum for the iPhone 16 series in Japan, India, and Southeast Asia.
Samsung, despite hit launches in the Galaxy S25 series and the Galaxy Z Fold 7, could only manage a 19% market share. This was a 5% improvement over 2024.
The Galaxy A series contributed significantly to its growth while both premium lineups delivered traction in the high-end segments by outperforming their predecessors. Despite coming under pressure in Latin America and Western Europe, Samsung saw growth in markets like Japan as well as its core markets.
It's worth mentioning that these are the metrics from one firm. There are a few leading firms that perform such analysis, so the results can differ. Either way, Apple and Samsung both keep it pretty tight, no matter which side of the line a research firm finds them on.
The post Apple beats Samsung to become 2025’s top global smartphone company appeared first on imeisource.
Apple may have edged out its Korean rival last year. The latest market data shows that Samsung lost its top spot to Apple in 2025.
Samsung came under pressure in some markets
Counterpoint Research's latest report shows that global smartphone shipments were up by 2% in 2025 compared to 2024. This was the second consecutive year for annual smartphone shipment growth, backed by increased adoption of 5G phones in emerging markets and more financing options
Apple accounted for 20% of all smartphone shipments across the globe, taking the top spot. Samsung came in second place with an 18% market share. Xiaomi captured the third spot with 13% market share.
It was an impressive performance by Apple, as its 2025 shipments were a 10% improvement over 2024. The growth was attributed to strong iPhone 17 sales as well as sustained momentum for the iPhone 16 series in Japan, India, and Southeast Asia.
Samsung, despite hit launches in the Galaxy S25 series and the Galaxy Z Fold 7, could only manage a 19% market share. This was a 5% improvement over 2024.
The Galaxy A series contributed significantly to its growth while both premium lineups delivered traction in the high-end segments by outperforming their predecessors. Despite coming under pressure in Latin America and Western Europe, Samsung saw growth in markets like Japan as well as its core markets.
It's worth mentioning that these are the metrics from one firm. There are a few leading firms that perform such analysis, so the results can differ. Either way, Apple and Samsung both keep it pretty tight, no matter which side of the line a research firm finds them on.
The post Apple beats Samsung to become 2025’s top global smartphone company appeared first on imeisource.