Jenith
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Apple's terminology occasionally seems arrogant or gimmicky at worst and clever marketing at best. Remember that Apple is the company that refused to associate the Vision Pro with the term “VR/virtual reality” and called its headset a “spatial computer” instead. And a few weeks ago, Apple introducing the “camera plateau” label with its latest iPhones. But for once, I feel like Apple's move makes sense.
In case you missed the news, the iPhone 17 series, including the iPhone Air, has been described by Apple as having a “camera plateau” rather than a regular camera housing. And I don't mind it for a couple of reasons. Here's what I mean.
First things first, I think that Apple's terminology in this particular case is more suitable. Calling it a camera plateau sounds better — if a little formal — than camera hump, camera bump, and even camera housing. That's just my subjective opinion.
Secondly, and most importantly, I think that this time around, Apple actually earned the right to distance itself from the established vocabulary and call its camera bump something else. Why? Because the iPhone 17's camera bump serves a clear and different purpose.
Apple cleverly redesigned the iPhone 17/Air's camera plateau to house extra internal components, and in turn, this created extra space for a slightly bigger battery.
Until now, camera housings have mostly been a design choice and have not provided a practical benefit. Samsung mostly used them as a design signature and a way to blend the protruding cameras with the back panel of a phone, such as the Galaxy S25 Edge.
I am really hoping that the rumors are true and the upcoming Galaxy S26 Pro and/or Galaxy S26 Edge will borrow this concept from Apple. Samsung, too, should hide more components inside the camera housing to make room for a bigger battery, especially since the Edge series seems to be needing it the most. As far as copying ideas goes, this is among the better ones.
As far as Apple's vocabulary goes, I know it's easy to make fun of of the iPhone company sometimes, but for once, I can't be mad at Apple for slapping a different label on its camera bump. The camera plateau is indeed something that deserves a new definition because of its function. And I think Apple's choice of words is acceptable.
But more importantly, the underlying design and hardware benefits enabled by the camera plateau are fantastic, and it is a concept that Samsung should learn from to improve its 2026 flagship phones.
The post Apple’s ‘camera plateau’ sounds pretentious, but for once, I don’t mind it appeared first on imeisource.
In case you missed the news, the iPhone 17 series, including the iPhone Air, has been described by Apple as having a “camera plateau” rather than a regular camera housing. And I don't mind it for a couple of reasons. Here's what I mean.
First things first, I think that Apple's terminology in this particular case is more suitable. Calling it a camera plateau sounds better — if a little formal — than camera hump, camera bump, and even camera housing. That's just my subjective opinion.
Secondly, and most importantly, I think that this time around, Apple actually earned the right to distance itself from the established vocabulary and call its camera bump something else. Why? Because the iPhone 17's camera bump serves a clear and different purpose.
The camera plateau helps battery life
Apple cleverly redesigned the iPhone 17/Air's camera plateau to house extra internal components, and in turn, this created extra space for a slightly bigger battery.
Until now, camera housings have mostly been a design choice and have not provided a practical benefit. Samsung mostly used them as a design signature and a way to blend the protruding cameras with the back panel of a phone, such as the Galaxy S25 Edge.
I am really hoping that the rumors are true and the upcoming Galaxy S26 Pro and/or Galaxy S26 Edge will borrow this concept from Apple. Samsung, too, should hide more components inside the camera housing to make room for a bigger battery, especially since the Edge series seems to be needing it the most. As far as copying ideas goes, this is among the better ones.
As far as Apple's vocabulary goes, I know it's easy to make fun of of the iPhone company sometimes, but for once, I can't be mad at Apple for slapping a different label on its camera bump. The camera plateau is indeed something that deserves a new definition because of its function. And I think Apple's choice of words is acceptable.
But more importantly, the underlying design and hardware benefits enabled by the camera plateau are fantastic, and it is a concept that Samsung should learn from to improve its 2026 flagship phones.
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