Now TV (stylised as NOW TV) is a subscription over-the-top internet television service operated by British satellite television provider Sky. First launched in the United Kingdom in 2012, the service is now also available in the Republic of Ireland, Italy, Germany (where it operates as Sky Ticket) and Spain (where it operates as Sky).
Now TV offers both live streaming and video-on-demand without a contract. The service offers "passes" for different content with a monthly fee on a pay-as-you-go basis. Differing passes offer films, sports and entertainment from Sky such as those from Sky Atlantic and Sky Cinema, and both British and American licensed third-parties such as Fox. The service is available to consumers through retail Roku-based Now TV digital media players (in both set-top box and HDMI dongle form factors) as well as via an app on computers, various mobile devices, some game consoles and set-top boxes. It is separate from and not viewable via Sky's digital satellite television service Sky Q, or through the Sky Go Internet service.
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